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FUBU born in HollisNY

Nineteen ninety-two was the year that Daymond John (CEO) had the idea to make and sell his own tie-top hats because he could not find a hat he liked in neighborhood retail shops.

With a $100,000 home mortgage, Daymond turned half of the house into a factory and the other half into living space for the FUBU "Team" consisting of neighborhood friends, Vice President- J. Alexander Martin, co-founders Keith Perrin and Carl Brown.

The first collection consisted of T-shirts, rugby shirts, hockey jerseys and baseball caps, all embroidered with the FUBU. Just in case you didn't know, FUBU stands means For Us By Us.

With success come investors like Samsung America, the tenth largest company in the world. Today FUBU is one of the fastest growing companies in the fashion industry and owes thanks to friends and supporters like LL Cool J., Hype Williams and Billy Woodruff, Mariah Carey, Mary J. Blige, Boys II Men, Fugees, Will Smith and Sean Puffy Combs as well as atheletes from the NFL to the NBA; including Tim Hardaway, Simeon Rice, Kevin Garnett, and Super Bowl winner Terrall Davis. While you're watching boxing on HBO, take a closer look at a few of the boxer's shorts and robes. You will see FUBU there, too.

Over 500 stores carry the FUBU collection. Macy's, Foot Locker, Champs, Footaction, Nordstrom, Dr. Jay's. The Buckle and all Federated and May Co. department stores top the list. The collection is also sold internationally in Japan, Germany, France, England and Australia.

Today the FUBU label has taken on global recognition. You will hear it mentioned just about as often as Calvin Klein, Bill Blass, Sergio Valente, BUM, Nike, Adidas, Columbia, Puma, Champion, Helly Hansen, Reebok, MJ Soffe, Fila, New Balance, Ripzone, Timberland, White Sierra, Speedo, Wilson, Discus, Ocean Pacific, Gunnison, Nautica, Tommie Hilfiger and others.

FUBU- it's a New Era- about Pride and Respect in what you wear and who you are!

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Last modified: May 01, 2008